Media Coverage

M2M Evolution - Industries Embracing Telematic Technologies to Cultivate Efficiencies, Safety

04/10/2013 - By Alexis Harrison, TMCnet Contributing Writer

A leading company is putting the pedal to the metal in a new way – and utilizing telematics technology to improve driver safety. American Pest is cultivating the resources of inthinc Technology Solutions, a global provider of telematics, fleet management and driver safety, to reduce speeding by 88 percent and decrease accidents by 75 percent.

Alerts are notified if unsafe driving occurs, like speeding, sharp turning, hard stops, or not wearing a seatbelt.Through an in-vehicle device, inthinc technology uses a mix of GPS, built-in accelerometers and OBD integration to monitor driver performance and provide real-time verbal alerts to influence the driver.

When unsafe driving occurs, the message is communicated wirelessly to’s management portal, which outlines vehicle utilization and calculates driver performance scores (1.0 to 5.0) based on individual habits. In the event of speeding or not buckling up, American Pest drivers are given a 15-second grace period, after the verbal warning, to correct the action before it is reported.

Within a year of installation, the safety measure greatly improved American Pest driver safety – seatbelt use improved by 97 percent and speeding was cut by another 88 percent. American Pest selected intheinc because the firm delivered a proactive approach to driver safety, and the real-time coach device was found to be the most effective way to prevent accidents and improve driver safety, according to Paul Bergmann, director of administration at American Pest.

“We chose inthinc over other solutions because of its proactive approach to driver safety,” Bergmann said in a statement. “Having a device in the vehicle to coach drivers in real-time is the most effective way to improve behavior and prevent accidents.”

Why should other companies take note of telematics technology? The case study of American Pest proves it can not only save lives, but it can also save money for companies – an important motivation for many firms.

While American Pest is cultivating the technology to embrace news ways of improving driver safety, the trucking industry is also cultivating new technology in an effort to improve efficiency, safety and data.