NASCAR Technology Provider tiwiT to Sponsor Chad McCumbee
DOVER, Del. - May 27, 2009 - inthinc, inc., a developer and manufacturer of technologies to improve driving safety, today announced that it has teamed with the SS Green Light Racing team as the primary sponsor for four NASCAR Camping World Truck Series events in 2009. inthinc will feature its tiwi brand on driver Chad McCumbee's No. 07 Chevrolet at Dover International Speedway, Texas Motor Speedway, Chicagoland Speedway and Las Vegas Motor Speedway.
McCumbee has benefited from inthinc technology since he started racing in the NASCAR Camping World Truck Series. inthinc's Witness Incident Data Recorder has been used in all NASCAR series since 2002 to record driving data, which has been instrumental in equipment and track improvements and in evaluating the effectiveness of car safety improvements. The GPS-based tiwi technology from inthinc has also been used as a lap counting device by NASCAR for the past two seasons.
"How many drivers who say they are proud to have their sponsor on board are able to mean it literally?" McCumbee asked. "I have always been proud to have the tiwi on board because I know their crash data recorders have contributed significantly to the safety of our sport. As a driver, there's nothing more important than safety."
tiwi is a first-of-its-kind system to mentor and monitor teen drivers as they develop critical driving habits. It is an onboard computer with the power to instantly alert and instruct young drivers while, at the same time, enabling parents to receive real-time notifications by phone, text or email concerning their teen's current location, actions and driving safety.
tiwi technology was utilized by the Insurance Institute for Highway Safety (IIHS) in its independent driving safety study released in May, entitled "In-vehicle Monitoring and the Driving Behavior of Teenagers." The IIHS report found that equipping the cars teens drive with in-vehicle monitoring devices can help reduce driving risks.
tiwi is the only technology that meets all the criteria outlined in the report for encouraging and instilling positive driving behavior in teens.
"Not only is inthinc keeping drivers safe on the track, they are also keeping others safe on the roads by reducing accidents and encouraging positive driving habits," said McCumbee. "I didn't realize how important that was until I recently learned that one in three teen deaths are the result of a motor vehicle accident. That's an alarming figure, if you think about it."
In three consecutive starts at Dover beginning in 2006, McCumbee has finished 23rd, 13th and 12th, improving with each return to the one-mile, concrete oval. McCumbee looks to continue that trend in an attempt to have NASCAR's tiwi timing and scoring system show him first at the end of the AAA Insurance 200-lap event. McCumbee is currently eighth in points, 196 behind leader Ron Hornaday.
"We couldn't be more pleased to have Chad McCumbee driving the tiwi brand," said Todd Follmer, inthinc and tiwi CEO. "Chad is an excellent driver and an excellent example for our teens. Following Chad's lead, we are confident young drivers will be safer and more aware when they are behind the wheel with tiwi."
Following the success of its commercial products, inthinc developed tiwi to address the dangers of teenage driving. Automobile crashes are the number one killer of teens in the United States. Approximately 6,000 teens lose their lives each year in car crashes; and every 51 seconds, a teen is injured in an automobile crash. tiwi aims to reduce these statistics with in-car verbal alerts, parental notifications and internet-based reporting. For more information, please visit http://www.tiwi.com.